When did Google get so f-ing weird?
I recently had an experience while doing a simple Google search that was so profoundly weird that it stopped me in my tracks.
Understanding this Google search experience involves understanding a niche mid-2010s basketball meme, so bear with me for a minute. In 2014 the Philadelphia 76ers drafted Dario Saric, who was playing basketball professionally in Turkey at the time. He announced his intention to finish out his contract in Turkey, meaning he wouldn't come to the USA join the Sixers for a couple of years. There was a joke within the fan community that Dario was "never coming over" which became sort of a shibboleth for part of the fanbase.
I saw Dario's name mentioned in an NBA article recently and I wanted to find some of those old funny tweets about him from the 2010s, so I Googled simply "hes never coming over dario". I assumed I would be either find nothing (maybe I was remembering the phrasing wrong) or find old Tweets/Reddit posts from that time.
Instead, Google did what Google does in 2026 and gave me an AI overview. These used to bother me but at this point I'm mostly ok with them, they're sometimes helpful. Here's what the AI Overview said:
Google, a search engine which does not have human emotions, assumed that I had been spurned by a man in my life named Dario and decided what I wanted was an empathetic digital friend. What I wanted was some links, but that's not what Google does in 2026. Expanding the AI overview to see the full answer gave me this:
What in the fucking hell? I think this was the moment I, the frog, noticed the pot had been boiling for a while. In what universe is it Google's job to console me and be an empathetic listener rather than just find what I am looking for on the internet? In what way does this "organize the world's information and make it universally accessible and useful"? Maybe if I had loaded up a Gemini app with a chat interface this would be somewhat acceptable, but I'm using a search engine! Google has seriously lost the plot.
If I scroll down a few hundred pixels below the AI slop, Google did have exactly what I was looking for:
Regardless of what you think of AI or chatbots, I think it's pretty obvious this is just plain weird. Have we gotten to the point where we have to constantly be in a parasocial dialogue with our computers? Is it so hard to imagine that some parts of search were just fine before LLMs?
I'm not sure how to feel about all of this. Maybe I should go talk to my friend Google, it's always so nice to me.